Amber Ayre
The Future of Technology in the Present
Insight
Brand Identity
Mobile UI Design
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Challenge
Working with a fictional company and completely having the freedom of creativity brought a lot of setbacks. The major challenge was designing the perfume products with having little to no experience in the perfume industry or product design. However, the objective I am trying to achieve is to create a product that encapsulates and preserves precious memories. of an individual.
Solution
To offically say that the project has been a success, the overall brand identity of Amber Ayre must show a sense of being Futuristic, Timeless, Exclusive, One-of-a-kind, Sleek, and Heart-Warming.
Brand Assets
What is the brand?
Knowing what your assets are (i.e., logo, color palette, typography, etc.) allows you to stay on brand, and consistent with any other deliverables you may have. The assets gives you the idea of how your overall brand will feel and look like.
Discovery Phase
The objective for this phase of the project was to figure out what identity this brand will convey. This phase consisted of building a brand strategy, and gathering necessary contents in order to move forward.
Logo Process
During the Ideation Phase
The objective for this phase of the project was to figure out what identity this brand will convey. This phase consisted of building a brand strategy, and gathering necessary contents in order to move forward.
Resolution
Amber Ayre is a very unique, and exclusive brand that is innovative. The logo is to represent those attributes, along with embodying a timeless, humble look and feel. A simplistic ‘A’ logomark taken from the type itself creates consistency with its logotype—negative and positive spaces can create a different approach to a design. The word ‘Amber’ has its meaning, and correlates with the colors used. Both amber and Amber Ayre preserve a piece of history—a moment in time. To capture that correlation without interfering with the logo, the warm amber color of a yellow-orange is what brings it all together.
Schematics
Designing
The challenge with the schematic drawings was making sure the measurements all line-up with each other. Assuring that what I am designing will fit into its appropriate spots.
Mobile App
What is the mobile app?
The mobile apps use is to capture a moment in real-time. The data that is collected can then be imported to our system to create a perfume scent designated for that specific moment. If not in use to create a personalized scent, it is a journal that can be used to jot down certain parts of your day.
User Flow Chart
Building a lo-fi wireframe gives you the foundation of your website. It is the first idea for your mobile app, and it does not need to look “the best” at this stage, but it would be best to have some context in there.
Lo-Fi Wireframes
Building a lo-fi wireframe gives you the foundation of your website. It is the first idea for your mobile app, and it does not need to look “the best” at this stage, but it would be best to have some context in there.
Hi-Fi Wireframes
Hi-Fi wireframes give you the opportunity to take what you had for your Lo-Fi wireframes and add images, your logo, buttons, etc. You have free range as to what you can do with your mobile app design. It was recommended to accomplish 2 different designs, then taking one or both ideas to fine create a third design.
Brand Collectables
The print collaterals, products, and packaging should all give a sense of being unique, exclusive, and innovative. It is a brand that allows you to venture into the future, yet be timeless. Amber Ayre is the brand to fulfill ones heart.
See More Work
Scaled Composites
- Brand Identity
We Source
- Brand Identity
- Motion Graphics