We Source
A non-profit organization for new 'Ohanas of Hawai'i
Insight
Brand Identity
Motion Graphics
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Logo Process
Research
Prior to sketching out ideas for a logo, I had to do research as to what a non-profit organizaztions is, existing organizations for immigrants, the resources Hawai'i has for immigrants, and statistics on the immigration population.
Doing my research allows me to fully understand how I should be approaching this project, and gives me a better understanding of what information is needed.
Sketching
With the gathered information, I am more aware of what I would need to do to move on with this project. By implementing what I know and using the organizations Core Values—Community, Growth, Happiness, Knowledge and Stability, I sketched out these logo concepts.
Refining
Taking into consideration of the feedback I was giving, it was decided to refine the floral, growth, community concept of a logo. I did a variety of ways to make the concept work. Whether that be thickening the strokes, or elongating them, having all circular florals, or to making a leaf-like shape that stands out.
Once I had finalized the logomark, I moved on to playing around with a couple colors palette and finding a good type that fit best with the logomark.
Outside the Box
Creating Illustrations
To add to everything, I wanted to create something that would help the organization bond with the community, and make current and new 'Ohanas feel welcomed to Hawai'i.
Final Result
With the completion of the design process, the outcome of We Source is to implement the organizations Core Values—Community, Growth, Happiness, Knowledge and Stability
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